--- title: The Big Why of Evaluation | cooling description: cooling | We are on the brink of an evaluation renaissance. Smart grids, smart meters, smart buildings, and smart data are prominent themes in the industry lexicon. Smarter evaluation and research must follow. --- [![Michaels Energy](https://info.michaelsenergy.com/hs-fs/hubfs/raw_assets/public/MichaelSenedev_August2021/images/michaels-logo.png?width=579&height=110&name=michaels-logo.png "Michaels Energy")](https://michaelsenergy.com/) - [About](https://michaelsenergy.com/#) - [Why We’re Here](https://michaelsenergy.com/about/) - [Team](https://michaelsenergy.com/about/#team) - [Careers](https://michaelsenergy.com/careers/) - [Solutions](https://michaelsenergy.com/#) - [Utility Programs](https://michaelsenergy.com/utility-programs/) - [Commercial and Industrial](https://michaelsenergy.com/commercial-and-industrial/) - [Resources](https://michaelsenergy.com/#) - [Energy Rant](https://michaelsenergy.com/energy-rant/) - [The Big Why of Evaluation](https://info.michaelsenergy.com/the-big-why) - [The Hopper](https://info.michaelsenergy.com/subscribe) - [Case Studies](https://michaelsenergy.com/case-studies/) - [New Briefs](https://michaelsenergy.com/news-briefs/) - [Papers and Presentations](https://michaelsenergy.com/papers-and-presentations/) - [Contact Us](https://michaelsenergy.com/contact/) [Request Proposal](https://michaelsenergy.com/request-proposal/) - About - Back - [Why We’re Here](https://michaelsenergy.com/about/) - [Team](https://michaelsenergy.com/about/#team) - [Careers](https://michaelsenergy.com/careers/) - Solutions - Back - [Utility Programs](https://michaelsenergy.com/utility-programs/) - [Commercial and Industrial](https://michaelsenergy.com/commercial-and-industrial/) - Resources - Back - [Energy Rant](https://michaelsenergy.com/energy-rant/) - [The Big Why of Evaluation](https://info.michaelsenergy.com/the-big-why) - [The Hopper](https://info.michaelsenergy.com/subscribe) - [Case Studies](https://michaelsenergy.com/case-studies/) - [New Briefs](https://michaelsenergy.com/news-briefs/) - [Papers and Presentations](https://michaelsenergy.com/papers-and-presentations/) - [Contact Us](https://michaelsenergy.com/contact/) - [Request Proposal](https://michaelsenergy.com/request-proposal/) # The Big Why of Evaluation We are on the brink of an evaluation renaissance. Smart grids, smart meters, smart buildings, and smart data are prominent themes in the industry lexicon. Smarter evaluation and research must follow. Posts about # cooling [research](https://info.michaelsenergy.com/the-big-why/tag/research), [evaluation](https://info.michaelsenergy.com/the-big-why/tag/evaluation), [energy efficiency](https://info.michaelsenergy.com/the-big-why/tag/energy-efficiency), [cooling](https://info.michaelsenergy.com/the-big-why/tag/cooling), [savings](https://info.michaelsenergy.com/the-big-why/tag/savings), [negative savings](https://info.michaelsenergy.com/the-big-why/tag/negative-savings) ## [Negative Savings?! That’s Not Supposed to Happen!](https://info.michaelsenergy.com/the-big-why/negative-savings) Sometimes in the course of evaluating energy efficiency projects, we come across projects with... 3 minute read [Read More](https://info.michaelsenergy.com/the-big-why/negative-savings) [research](https://info.michaelsenergy.com/the-big-why/tag/research), [evaluation](https://info.michaelsenergy.com/the-big-why/tag/evaluation), [energy efficiency](https://info.michaelsenergy.com/the-big-why/tag/energy-efficiency), [decarbonization](https://info.michaelsenergy.com/the-big-why/tag/decarbonization), [cooling](https://info.michaelsenergy.com/the-big-why/tag/cooling), [weather](https://info.michaelsenergy.com/the-big-why/tag/weather), [climate change](https://info.michaelsenergy.com/the-big-why/tag/climate-change) ## [Are We Underestimating Cooling Savings in an Era of Climate Change?](https://info.michaelsenergy.com/the-big-why/climate-change) As global average temperatures continue to rise due to climate change caused by humans, the amount... 6 minute read [Read More](https://info.michaelsenergy.com/the-big-why/climate-change) ### Topics - [actionable intelligence (1)](https://info.michaelsenergy.com/the-big-why/tag/actionable-intelligence) - [after action review (1)](https://info.michaelsenergy.com/the-big-why/tag/after-action-review) - [agriculture (1)](https://info.michaelsenergy.com/the-big-why/tag/agriculture) - [appreciative inquiry (10)](https://info.michaelsenergy.com/the-big-why/tag/appreciative-inquiry) - [arkansas protocol (2)](https://info.michaelsenergy.com/the-big-why/tag/arkansas-protocol) - [ASHRAE Level II Audit (2)](https://info.michaelsenergy.com/the-big-why/tag/ashrae-level-ii-audit) - [assessments (1)](https://info.michaelsenergy.com/the-big-why/tag/assessments) - [attribution (2)](https://info.michaelsenergy.com/the-big-why/tag/attribution) - [barriers (2)](https://info.michaelsenergy.com/the-big-why/tag/barriers) - [baseline studies (2)](https://info.michaelsenergy.com/the-big-why/tag/baseline-studies) - [baselines (1)](https://info.michaelsenergy.com/the-big-why/tag/baselines) - [before action review (1)](https://info.michaelsenergy.com/the-big-why/tag/before-action-review) - [C&I (3)](https://info.michaelsenergy.com/the-big-why/tag/ci) - [carbon emissions (2)](https://info.michaelsenergy.com/the-big-why/tag/carbon-emissions) - [carbon intensity (3)](https://info.michaelsenergy.com/the-big-why/tag/carbon-intensity) - [causal diagrams (1)](https://info.michaelsenergy.com/the-big-why/tag/causal-diagrams) - [causal models (1)](https://info.michaelsenergy.com/the-big-why/tag/causal-models) - [clean energy (3)](https://info.michaelsenergy.com/the-big-why/tag/clean-energy) - [climate change (6)](https://info.michaelsenergy.com/the-big-why/tag/climate-change) - [code compliance (2)](https://info.michaelsenergy.com/the-big-why/tag/code-compliance) - [constructionist-based change (10)](https://info.michaelsenergy.com/the-big-why/tag/constructionist-based-change) - [consumption data analysis (1)](https://info.michaelsenergy.com/the-big-why/tag/consumption-data-analysis) - [controls (1)](https://info.michaelsenergy.com/the-big-why/tag/controls) - [cooling (2)](https://info.michaelsenergy.com/the-big-why/tag/cooling) - [cost effectiveness (1)](https://info.michaelsenergy.com/the-big-why/tag/cost-effectiveness) - [customer motivation (1)](https://info.michaelsenergy.com/the-big-why/tag/customer-motivation) - [customer recruitment (1)](https://info.michaelsenergy.com/the-big-why/tag/customer-recruitment) - [data centers (1)](https://info.michaelsenergy.com/the-big-why/tag/data-centers) - [data collection (2)](https://info.michaelsenergy.com/the-big-why/tag/data-collection) - [data collection methods (1)](https://info.michaelsenergy.com/the-big-why/tag/data-collection-methods) - [data gaps (1)](https://info.michaelsenergy.com/the-big-why/tag/data-gaps) - [data issues (3)](https://info.michaelsenergy.com/the-big-why/tag/data-issues) - [decarbonization (3)](https://info.michaelsenergy.com/the-big-why/tag/decarbonization) - [deemed savings (1)](https://info.michaelsenergy.com/the-big-why/tag/deemed-savings) - [deficit-based change (10)](https://info.michaelsenergy.com/the-big-why/tag/deficit-based-change) - [DEI (1)](https://info.michaelsenergy.com/the-big-why/tag/dei) - [demand response (1)](https://info.michaelsenergy.com/the-big-why/tag/demand-response) - [double-counting (1)](https://info.michaelsenergy.com/the-big-why/tag/double-counting) - [effective useful life (1)](https://info.michaelsenergy.com/the-big-why/tag/effective-useful-life) - [electric lawn equipment (1)](https://info.michaelsenergy.com/the-big-why/tag/electric-lawn-equipment) - [electricity (1)](https://info.michaelsenergy.com/the-big-why/tag/electricity) - [electrification (8)](https://info.michaelsenergy.com/the-big-why/tag/electrification) - [eligible measure (1)](https://info.michaelsenergy.com/the-big-why/tag/eligible-measure) - [EM&V (8)](https://info.michaelsenergy.com/the-big-why/tag/emv) - [embedded research and evaluation (27)](https://info.michaelsenergy.com/the-big-why/tag/embedded-research-and-evaluation) - [emergent learning frameworks (1)](https://info.michaelsenergy.com/the-big-why/tag/emergent-learning-frameworks) - [emergent learning tables (1)](https://info.michaelsenergy.com/the-big-why/tag/emergent-learning-tables) - [energy audit (2)](https://info.michaelsenergy.com/the-big-why/tag/energy-audit) - [energy codes (2)](https://info.michaelsenergy.com/the-big-why/tag/energy-codes) - [energy conversions (1)](https://info.michaelsenergy.com/the-big-why/tag/energy-conversions) - [energy efficiency (32)](https://info.michaelsenergy.com/the-big-why/tag/energy-efficiency) - [energy prices (2)](https://info.michaelsenergy.com/the-big-why/tag/energy-prices) - [energy program (8)](https://info.michaelsenergy.com/the-big-why/tag/energy-program) - [energy program goals (1)](https://info.michaelsenergy.com/the-big-why/tag/energy-program-goals) - [energy star (1)](https://info.michaelsenergy.com/the-big-why/tag/energy-star) - [energy tariffs (1)](https://info.michaelsenergy.com/the-big-why/tag/energy-tariffs) - [equity (1)](https://info.michaelsenergy.com/the-big-why/tag/equity) - [EUL (3)](https://info.michaelsenergy.com/the-big-why/tag/eul) - [evaluation (59)](https://info.michaelsenergy.com/the-big-why/tag/evaluation) - [evaluation approaches (31)](https://info.michaelsenergy.com/the-big-why/tag/evaluation-approaches) - [evaluation design (1)](https://info.michaelsenergy.com/the-big-why/tag/evaluation-design) - [funding (1)](https://info.michaelsenergy.com/the-big-why/tag/funding) - [gender (1)](https://info.michaelsenergy.com/the-big-why/tag/gender) - [gender gaps (1)](https://info.michaelsenergy.com/the-big-why/tag/gender-gaps) - [health (1)](https://info.michaelsenergy.com/the-big-why/tag/health) - [heat pumps (4)](https://info.michaelsenergy.com/the-big-why/tag/heat-pumps) - [heating (1)](https://info.michaelsenergy.com/the-big-why/tag/heating) - [implementation research (7)](https://info.michaelsenergy.com/the-big-why/tag/implementation-research) - [inflation reduction act (1)](https://info.michaelsenergy.com/the-big-why/tag/inflation-reduction-act) - [installation (1)](https://info.michaelsenergy.com/the-big-why/tag/installation) - [learning logs (1)](https://info.michaelsenergy.com/the-big-why/tag/learning-logs) - [load growth (1)](https://info.michaelsenergy.com/the-big-why/tag/load-growth) - [load management (1)](https://info.michaelsenergy.com/the-big-why/tag/load-management) - [load shape (1)](https://info.michaelsenergy.com/the-big-why/tag/load-shape) - [market characterization (1)](https://info.michaelsenergy.com/the-big-why/tag/market-characterization) - [measurement and verification (5)](https://info.michaelsenergy.com/the-big-why/tag/measurement-and-verification) - [natural gas (1)](https://info.michaelsenergy.com/the-big-why/tag/natural-gas) - [negative savings (1)](https://info.michaelsenergy.com/the-big-why/tag/negative-savings) - [non-energy impacts (2)](https://info.michaelsenergy.com/the-big-why/tag/non-energy-impacts) - [ntg (4)](https://info.michaelsenergy.com/the-big-why/tag/ntg) - [peak load (1)](https://info.michaelsenergy.com/the-big-why/tag/peak-load) - [persistence (1)](https://info.michaelsenergy.com/the-big-why/tag/persistence) - [process evaluation (2)](https://info.michaelsenergy.com/the-big-why/tag/process-evaluation) - [program design (1)](https://info.michaelsenergy.com/the-big-why/tag/program-design) - [program evaluation (9)](https://info.michaelsenergy.com/the-big-why/tag/program-evaluation) - [program implementation (8)](https://info.michaelsenergy.com/the-big-why/tag/program-implementation) - [program logic model (1)](https://info.michaelsenergy.com/the-big-why/tag/program-logic-model) - [program year (1)](https://info.michaelsenergy.com/the-big-why/tag/program-year) - [realization rates (1)](https://info.michaelsenergy.com/the-big-why/tag/realization-rates) - [research (58)](https://info.michaelsenergy.com/the-big-why/tag/research) - [researchable issues (10)](https://info.michaelsenergy.com/the-big-why/tag/researchable-issues) - [savings (2)](https://info.michaelsenergy.com/the-big-why/tag/savings) - [solar (2)](https://info.michaelsenergy.com/the-big-why/tag/solar) - [Standards (1)](https://info.michaelsenergy.com/the-big-why/tag/standards) - [supplemental heating (1)](https://info.michaelsenergy.com/the-big-why/tag/supplemental-heating) - [the big why (31)](https://info.michaelsenergy.com/the-big-why/tag/the-big-why) - [timing of projects (1)](https://info.michaelsenergy.com/the-big-why/tag/timing-of-projects) - [tracking methods (1)](https://info.michaelsenergy.com/the-big-why/tag/tracking-methods) - [weather (1)](https://info.michaelsenergy.com/the-big-why/tag/weather) see all topics ### Top Posts ## All things energy. That’s our jam. We talk a lot about energy – from the serious to the satyrical. [Subscribe for Expert Insights](https://info.michaelsenergy.com/subscribe) ![Michaels Energy](https://info.michaelsenergy.com/hs-fs/hubfs/raw_assets/public/MichaelSenedev_August2021/images/michaels-logo-lrg.png?width=579&name=michaels-logo-lrg.png "Michaels Energy") #### Headquarters [400 Main Street, Suite 200 La Crosse, WI 54601](https://g.page/Michaels-Energy-Efficiency?share) Phone: (608) 785-1900 Fax: (608) 784-2270 - About - [Why We’re Here](https://michaelsenergy.com/about) - [Team](https://michaelsenergy.com/about/#team) - [Careers](https://michaelsenergy.com/careers/) - Solutions - [Utility Programs](https://michaelsenergy.com/utility-programs/) - [- Design and Development](https://michaelsenergy.com/energy-efficiency-program-design-and-product-development/) - [- Program Implementation](https://michaelsenergy.com/program-implementation/) - [- Research and Evaluation](https://michaelsenergy.com/research-and-evaluation/) - [- Energy Studies](https://michaelsenergy.com/energy-studies-and-services/) - [- Custom Efficiency](https://michaelsenergy.com/custom-efficiency-services/) - [Commercial & Industrial](https://michaelsenergy.com/commercial-and-industrial/) - Resources - [Energy Rant Blog](https://michaelsenergy.com/energy-rant/) - [Big Why Blog](https://info.michaelsenergy.com/the-big-why) - [The Hopper](https://info.michaelsenergy.com/subscribe) - [Case Studies](https://michaelsenergy.com/case-studies/) - [New Briefs](https://michaelsenergy.com/news-briefs/) - [Papers and Presentations](https://michaelsenergy.com/papers-and-presentations/) - Get In Touch - [Contact Us](https://michaelsenergy.com/contact/) - [Request Proposal](https://michaelsenergy.com/request-proposal/) COPYRIGHT 2026 MICHAELS ENERGY | ALL RIGHTS RESERVED - - - -