<?xml version='1.0' encoding='UTF-8'?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1"><url><loc>https://info.michaelsenergy.com/the-big-why/ntg-part1</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Copy%20of%20Copy%20of%20Copy%20of%20Copy%20of%20Copy%20of%20Copy%20of%20Copy%20of%20Copy%20of%20Untitled.png</image:loc><image:caption>Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of Untitled</image:caption><image:title>Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of Untitled</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Picture6.jpg</image:loc><image:caption>Picture6</image:caption><image:title>Picture6</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Copy%20of%20Copy%20of%20Copy%20of%20Copy%20of%20Untitled%20(4)-1.png</image:loc><image:caption>Copy of Copy of Copy of Copy of Untitled (4)-1</image:caption><image:title>Copy of Copy of Copy of Copy of Untitled (4)-1</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/edafb050-d244-468c-8654-60b33764cf19(2).png</image:loc><image:caption>edafb050-d244-468c-8654-60b33764cf19(2)</image:caption><image:title>edafb050-d244-468c-8654-60b33764cf19(2)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/03.28.22_3.png</image:loc><image:caption>03.28.22_3</image:caption><image:title>03.28.22_3</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Big%20Why%203.13.24%20Baselines.png</image:loc><image:caption>Big Why 3.13.24 Baselines</image:caption><image:title>Big Why 3.13.24 Baselines</image:title></image:image><lastmod>2020-10-28</lastmod></url><url><loc>https://info.michaelsenergy.com/the-thermal-shift</loc><lastmod>2024-09-26</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/converting-energy</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/image-png-Sep-30-2021-01-05-21-11-AM.png</image:loc><image:caption>image-png-Sep-30-2021-01-05-21-11-AM</image:caption><image:title>image-png-Sep-30-2021-01-05-21-11-AM</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/March%20Big%20Why%20(1200%20x%20628%20px).png</image:loc><image:caption>March Big Why (1200 x 628 px)</image:caption><image:title>March Big Why (1200 x 628 px)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/April%20Big%20Why%20(1200%20x%20628%20px).png</image:loc><image:caption>April Big Why (1200 x 628 px)</image:caption><image:title>April Big Why (1200 x 628 px)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/image-png-Sep-30-2021-01-12-52-17-AM.png</image:loc><image:caption>image-png-Sep-30-2021-01-12-52-17-AM</image:caption><image:title>image-png-Sep-30-2021-01-12-52-17-AM</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/9.12%20Big%20Why%20-%20Electrify%20(1).png</image:loc><image:caption>9.12 Big Why - Electrify (1)</image:caption><image:title>9.12 Big Why - Electrify (1)</image:title></image:image><lastmod>2021-09-30</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/embedded-research-evaluation-likeliness-to-convert</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Audit%20bubbles.jpg</image:loc><image:caption>Audit bubbles</image:caption><image:title>Audit bubbles</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Fotolia_123516723_M.jpg</image:loc><image:caption>Fotolia_123516723_M</image:caption><image:title>Fotolia_123516723_M</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Fotolia_77703356_S.jpg</image:loc><image:caption>Fotolia_77703356_S</image:caption><image:title>Fotolia_77703356_S</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Fotolia_115494077_S.jpg</image:loc><image:caption>Fotolia_115494077_S</image:caption><image:title>Fotolia_115494077_S</image:title></image:image><lastmod>2018-05-22</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/appreciative-inquiry-destiny</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/AdobeStock_232374770.jpeg</image:loc><image:caption>AdobeStock_232374770</image:caption><image:title>AdobeStock_232374770</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/change%20models.jpg</image:loc><image:caption>change models</image:caption><image:title>change models</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/2019-06-18%20Five%20Ds.jpg</image:loc><image:caption>2019-06-18 Five Ds</image:caption><image:title>2019-06-18 Five Ds</image:title></image:image><lastmod>2019-12-03</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/embedded-research-evaluation-the-great-escape</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Copy%20of%20Copy%20of%20Copy%20of%20Copy%20of%20Copy%20of%20Copy%20of%20Copy%20of%20Copy%20of%20Untitled.png</image:loc><image:caption>Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of Untitled</image:caption><image:title>Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of Untitled</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/04.13.22-1.png</image:loc><image:caption>04.13.22-1</image:caption><image:title>04.13.22-1</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/September%20Big%20Why%20(1200%20x%20628%20px).png</image:loc><image:caption>September Big Why (1200 x 628 px)</image:caption><image:title>September Big Why (1200 x 628 px)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/2018-03-05%20Embedded%20Research%20&amp;%20Evaluation.jpg</image:loc><image:caption>2018-03-05 Embedded Research &amp; Evaluation</image:caption><image:title>2018-03-05 Embedded Research &amp; Evaluation</image:title></image:image><lastmod>2018-04-24</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/savings-from-closed-business</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Copy%20of%20Copy%20of%20MES%20Takeaways.png</image:loc><image:caption>Copy of Copy of MES Takeaways</image:caption><image:title>Copy of Copy of MES Takeaways</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/image-png-Nov-23-2021-06-10-57-27-AM.png</image:loc><image:caption>image-png-Nov-23-2021-06-10-57-27-AM</image:caption><image:title>image-png-Nov-23-2021-06-10-57-27-AM</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Big%20Why%20Header%20Image%20(760%20x%20150%20px)%20(1200%20x%20628%20px).png</image:loc><image:caption>Big Why Header Image (760 x 150 px) (1200 x 628 px)</image:caption><image:title>Big Why Header Image (760 x 150 px) (1200 x 628 px)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Copy%20of%20Big%20Why%20Header%20Image%20(1200%20x%20628%20px)%20(1).png</image:loc><image:caption>Copy of Big Why Header Image (1200 x 628 px) (1)</image:caption><image:title>Copy of Big Why Header Image (1200 x 628 px) (1)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Lifetime%20Carbon%20Impacts.png</image:loc><image:caption>Lifetime Carbon Impacts</image:caption><image:title>Lifetime Carbon Impacts</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/image-png-Nov-23-2021-06-05-45-12-AM.png</image:loc><image:caption>image-png-Nov-23-2021-06-05-45-12-AM</image:caption><image:title>image-png-Nov-23-2021-06-05-45-12-AM</image:title></image:image><lastmod>2021-11-23</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/ira</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/May%20Big%20Why%20(1200%20x%20628%20px).png</image:loc><image:caption>May Big Why (1200 x 628 px)</image:caption><image:title>May Big Why (1200 x 628 px)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Copy%20of%20Big%20Why%20Header%20Image%20(1200%20x%20628%20px)%20(5)-1.png</image:loc><image:caption>Copy of Big Why Header Image (1200 x 628 px) (5)-1</image:caption><image:title>Copy of Big Why Header Image (1200 x 628 px) (5)-1</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/3.2.22-pic1.png</image:loc><image:caption>3.2.22-pic1</image:caption><image:title>3.2.22-pic1</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Lifetime%20Carbon%20Impacts.png</image:loc><image:caption>Lifetime Carbon Impacts</image:caption><image:title>Lifetime Carbon Impacts</image:title></image:image><lastmod>2022-09-07</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/appreciative-inquiry-definition</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/2019-06-18%20Five%20Ds.jpg</image:loc><image:caption>2019-06-18 Five Ds</image:caption><image:title>2019-06-18 Five Ds</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/AdobeStock_232374770.jpeg</image:loc><image:caption>AdobeStock_232374770</image:caption><image:title>AdobeStock_232374770</image:title></image:image><lastmod>2019-07-16</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/peering-into-the-spark-gap</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/4.04.24%20Electrification%20(1).png</image:loc><image:caption>4.04.24 Electrification (1)</image:caption><image:title>4.04.24 Electrification (1)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/image-png-Apr-09-2025-10-07-20-5649-PM.png</image:loc><image:caption>image-png-Apr-09-2025-10-07-20-5649-PM</image:caption><image:title>image-png-Apr-09-2025-10-07-20-5649-PM</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/image-png-Apr-09-2025-10-06-49-5863-PM.png</image:loc><image:caption>image-png-Apr-09-2025-10-06-49-5863-PM</image:caption><image:title>image-png-Apr-09-2025-10-06-49-5863-PM</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/9.12%20Big%20Why%20-%20Electrify%20(1).png</image:loc><image:caption>9.12 Big Why - Electrify (1)</image:caption><image:title>9.12 Big Why - Electrify (1)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/July%20Big%20Why%20(1200%20x%20628%20px)%20(1).png</image:loc><image:caption>July Big Why (1200 x 628 px) (1)</image:caption><image:title>July Big Why (1200 x 628 px) (1)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/April%20Big%20Why%20(1200%20x%20628%20px).png</image:loc><image:caption>April Big Why (1200 x 628 px)</image:caption><image:title>April Big Why (1200 x 628 px)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/image-png-Apr-09-2025-10-07-07-8216-PM.png</image:loc><image:caption>image-png-Apr-09-2025-10-07-07-8216-PM</image:caption><image:title>image-png-Apr-09-2025-10-07-07-8216-PM</image:title></image:image><lastmod>2025-04-16</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/double-counting</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Copy%20of%20Copy%20of%20MES%20Takeaways.png</image:loc><image:caption>Copy of Copy of MES Takeaways</image:caption><image:title>Copy of Copy of MES Takeaways</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Copy%20of%20Big%20Why%20Header%20Image%20(1200%20x%20628%20px)%20(5)-1.png</image:loc><image:caption>Copy of Big Why Header Image (1200 x 628 px) (5)-1</image:caption><image:title>Copy of Big Why Header Image (1200 x 628 px) (5)-1</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/March%202020%20-%20graph3.png</image:loc><image:caption>March 2020 - graph3</image:caption><image:title>March 2020 - graph3</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/March%202020%20-%20graph2.png</image:loc><image:caption>March 2020 - graph2</image:caption><image:title>March 2020 - graph2</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Goal%20-%20post%20image.png</image:loc><image:caption>Goal - post image</image:caption><image:title>Goal - post image</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/March%202020%20-%20graph1.png</image:loc><image:caption>March 2020 - graph1</image:caption><image:title>March 2020 - graph1</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/May%20Big%20Why%20(1200%20x%20628%20px).png</image:loc><image:caption>May Big Why (1200 x 628 px)</image:caption><image:title>May Big Why (1200 x 628 px)</image:title></image:image><lastmod>2021-03-17</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/wonky-solar-data</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Picture2.png</image:loc><image:caption>Picture2</image:caption><image:title>Picture2</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Picture1.png</image:loc><image:caption>Picture1</image:caption><image:title>Picture1</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Picture6.jpg</image:loc><image:caption>Picture6</image:caption><image:title>Picture6</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/image-png-Jul-07-2021-03-42-24-51-PM.png</image:loc><image:caption>image-png-Jul-07-2021-03-42-24-51-PM</image:caption><image:title>image-png-Jul-07-2021-03-42-24-51-PM</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/January%20Big%20Why%20(1200%20x%20628%20px).png</image:loc><image:caption>January Big Why (1200 x 628 px)</image:caption><image:title>January Big Why (1200 x 628 px)</image:title></image:image><lastmod>2022-05-11</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/dei-ci</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/12.7.23%20Big%20Why%20-%20dei%20in%20c&amp;i%20(1).png</image:loc><image:caption>12.7.23 Big Why - dei in c&amp;i (1)</image:caption><image:title>12.7.23 Big Why - dei in c&amp;i (1)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Picture6.jpg</image:loc><image:caption>Picture6</image:caption><image:title>Picture6</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Copy%20of%20Big%20Why%20Header%20Image%20(1200%20x%20628%20px)%20(5)-1.png</image:loc><image:caption>Copy of Big Why Header Image (1200 x 628 px) (5)-1</image:caption><image:title>Copy of Big Why Header Image (1200 x 628 px) (5)-1</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Lifetime%20Carbon%20Impacts.png</image:loc><image:caption>Lifetime Carbon Impacts</image:caption><image:title>Lifetime Carbon Impacts</image:title></image:image><lastmod>2023-12-07</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/emergent-learning-frameworks</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/2019-06-18%20Five%20Ds.jpg</image:loc><image:caption>2019-06-18 Five Ds</image:caption><image:title>2019-06-18 Five Ds</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/2019-04-23%20Emergent%20Learning%20Tables.jpg</image:loc><image:caption>2019-04-23 Emergent Learning Tables</image:caption><image:title>2019-04-23 Emergent Learning Tables</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Fotolia_129426479_S.jpg</image:loc><image:caption>Fotolia_129426479_S</image:caption><image:title>Fotolia_129426479_S</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/2019-04-23%20BAR%20AAR.jpg</image:loc><image:caption>2019-04-23 BAR AAR</image:caption><image:title>2019-04-23 BAR AAR</image:title></image:image><lastmod>2019-04-22</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/maximizing-the-value-of-process-evaluations</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/2018-03-05%20Embedded%20Research%20&amp;%20Evaluation.jpg</image:loc><image:caption>2018-03-05 Embedded Research &amp; Evaluation</image:caption><image:title>2018-03-05 Embedded Research &amp; Evaluation</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Fotolia_115494077_S.jpg</image:loc><image:caption>Fotolia_115494077_S</image:caption><image:title>Fotolia_115494077_S</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/18-09-11%20Schedule%20and%20Staff.png</image:loc><image:caption>18-09-11 Schedule and Staff</image:caption><image:title>18-09-11 Schedule and Staff</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/image-png-Jun-13-2023-12-25-40-2836-PM.png</image:loc><image:caption>image-png-Jun-13-2023-12-25-40-2836-PM</image:caption><image:title>image-png-Jun-13-2023-12-25-40-2836-PM</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/6.13%20The%20Big%20Why%20-%20Process%20Eval%20(1).png</image:loc><image:caption>6.13 The Big Why - Process Eval (1)</image:caption><image:title>6.13 The Big Why - Process Eval (1)</image:title></image:image><lastmod>2023-06-13</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/appreciative-inquiry</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/2019-06-18%20Five%20Ds.jpg</image:loc><image:caption>2019-06-18 Five Ds</image:caption><image:title>2019-06-18 Five Ds</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/change%20models.jpg</image:loc><image:caption>change models</image:caption><image:title>change models</image:title></image:image><lastmod>2019-05-21</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/heat-pumps-and-supplemental-heating</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/4.6%20Big%20Why%20-%20Heat%20Pumps.png</image:loc><image:caption>4.6 Big Why - Heat Pumps</image:caption><image:title>4.6 Big Why - Heat Pumps</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/9.12%20Big%20Why%20-%20Electrify%20(1).png</image:loc><image:caption>9.12 Big Why - Electrify (1)</image:caption><image:title>9.12 Big Why - Electrify (1)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/August%20Big%20Why%20(1200%20x%20628%20px).png</image:loc><image:caption>August Big Why (1200 x 628 px)</image:caption><image:title>August Big Why (1200 x 628 px)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/December%20Big%20Why%20(1200%20x%20628%20px)%20(2).png</image:loc><image:caption>December Big Why (1200 x 628 px) (2)</image:caption><image:title>December Big Why (1200 x 628 px) (2)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/HP1.png</image:loc><image:caption>HP1</image:caption><image:title>HP1</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/HP2.png</image:loc><image:caption>HP2</image:caption><image:title>HP2</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/HP3.png</image:loc><image:caption>HP3</image:caption><image:title>HP3</image:title></image:image><lastmod>2023-04-06</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/actionable-intelligence</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/19-01-29%20Influence.jpg</image:loc><image:caption>19-01-29 Influence</image:caption><image:title>19-01-29 Influence</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Fotolia_129426479_S.jpg</image:loc><image:caption>Fotolia_129426479_S</image:caption><image:title>Fotolia_129426479_S</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/2019-04-23%20Emergent%20Learning%20Tables.jpg</image:loc><image:caption>2019-04-23 Emergent Learning Tables</image:caption><image:title>2019-04-23 Emergent Learning Tables</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/2018-03-05%20Embedded%20Research%20&amp;%20Evaluation-1.jpg</image:loc><image:caption>2018-03-05 Embedded Research &amp; Evaluation-1</image:caption><image:title>2018-03-05 Embedded Research &amp; Evaluation-1</image:title></image:image><lastmod>2019-03-26</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/braiding-ntg</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Picture6.jpg</image:loc><image:caption>Picture6</image:caption><image:title>Picture6</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/image-png-Jul-05-2023-11-27-30-1826-PM.png</image:loc><image:caption>image-png-Jul-05-2023-11-27-30-1826-PM</image:caption><image:title>image-png-Jul-05-2023-11-27-30-1826-PM</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/03.28.22_3.png</image:loc><image:caption>03.28.22_3</image:caption><image:title>03.28.22_3</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/7.13%20Big%20Why%20-%20Braiding%20NTG.png</image:loc><image:caption>7.13 Big Why - Braiding NTG</image:caption><image:title>7.13 Big Why - Braiding NTG</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Copy%20of%20Big%20Why%20Header%20Image%20(1200%20x%20628%20px)%20(4)-1.png</image:loc><image:caption>Copy of Big Why Header Image (1200 x 628 px) (4)-1</image:caption><image:title>Copy of Big Why Header Image (1200 x 628 px) (4)-1</image:title></image:image><lastmod>2023-07-06</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/implementation-research-explain-and-predict</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/2018-03-05%20Embedded%20Research%20&amp;%20Evaluation-1.jpg</image:loc><image:caption>2018-03-05 Embedded Research &amp; Evaluation-1</image:caption><image:title>2018-03-05 Embedded Research &amp; Evaluation-1</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/18-12-04implementation%20research%20objectives.png</image:loc><image:caption>18-12-04implementation research objectives</image:caption><image:title>18-12-04implementation research objectives</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/19-01-29%20Influence.jpg</image:loc><image:caption>19-01-29 Influence</image:caption><image:title>19-01-29 Influence</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/2019-02-26.jpg</image:loc><image:caption>2019-02-26</image:caption><image:title>2019-02-26</image:title></image:image><lastmod>2019-02-26</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/discount-rates</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/05.12.21-1.png</image:loc><image:caption>05.12.21-1</image:caption><image:title>05.12.21-1</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Big%20Why%20Header%20Image%20(760%20x%20150%20px)%20(1200%20x%20628%20px).png</image:loc><image:caption>Big Why Header Image (760 x 150 px) (1200 x 628 px)</image:caption><image:title>Big Why Header Image (760 x 150 px) (1200 x 628 px)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Lifetime%20Carbon%20Impacts.png</image:loc><image:caption>Lifetime Carbon Impacts</image:caption><image:title>Lifetime Carbon Impacts</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Picture6.jpg</image:loc><image:caption>Picture6</image:caption><image:title>Picture6</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/05.12.21-3.png</image:loc><image:caption>05.12.21-3</image:caption><image:title>05.12.21-3</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/05.12.21-2.png</image:loc><image:caption>05.12.21-2</image:caption><image:title>05.12.21-2</image:title></image:image><lastmod>2021-05-14</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/implementation-research-good-sense</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/2018-03-05%20Embedded%20Research%20&amp;%20Evaluation-1.jpg</image:loc><image:caption>2018-03-05 Embedded Research &amp; Evaluation-1</image:caption><image:title>2018-03-05 Embedded Research &amp; Evaluation-1</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/18-12-04implementation%20research%20objectives.png</image:loc><image:caption>18-12-04implementation research objectives</image:caption><image:title>18-12-04implementation research objectives</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/2019-01-03%20Describe.jpg</image:loc><image:caption>2019-01-03 Describe</image:caption><image:title>2019-01-03 Describe</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/19-01-29%20Influence.jpg</image:loc><image:caption>19-01-29 Influence</image:caption><image:title>19-01-29 Influence</image:title></image:image><lastmod>2018-12-04</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/implementation-research-0</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/2018-03-05%20Embedded%20Research%20&amp;%20Evaluation-1.jpg</image:loc><image:caption>2018-03-05 Embedded Research &amp; Evaluation-1</image:caption><image:title>2018-03-05 Embedded Research &amp; Evaluation-1</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Fotolia_142866783_S.jpg</image:loc><image:caption>Fotolia_142866783_S</image:caption><image:title>Fotolia_142866783_S</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/2018-03-05%20Embedded%20Research%20&amp;%20Evaluation-2.jpg</image:loc><image:caption>2018-03-05 Embedded Research &amp; Evaluation-2</image:caption><image:title>2018-03-05 Embedded Research &amp; Evaluation-2</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/18-12-04implementation%20research%20objectives.png</image:loc><image:caption>18-12-04implementation research objectives</image:caption><image:title>18-12-04implementation research objectives</image:title></image:image><lastmod>2018-11-06</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/non-energy-impacts</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Respiratory%20effects%20chart.png</image:loc><image:caption>Respiratory effects chart</image:caption><image:title>Respiratory effects chart</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Lifetime%20Carbon%20Impacts.png</image:loc><image:caption>Lifetime Carbon Impacts</image:caption><image:title>Lifetime Carbon Impacts</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Health%20benefits%20map.png</image:loc><image:caption>Health benefits map</image:caption><image:title>Health benefits map</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/3.9%20Big%20Why%20-%20Non-%20Energy%20Impacts-2.png</image:loc><image:caption>3.9 Big Why - Non- Energy Impacts-2</image:caption><image:title>3.9 Big Why - Non- Energy Impacts-2</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/12.7.23%20Big%20Why%20-%20dei%20in%20c&amp;i%20(1).png</image:loc><image:caption>12.7.23 Big Why - dei in c&amp;i (1)</image:caption><image:title>12.7.23 Big Why - dei in c&amp;i (1)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Copy%20of%20Big%20Why%20Header%20Image%20(1200%20x%20628%20px)%20(3).png</image:loc><image:caption>Copy of Big Why Header Image (1200 x 628 px) (3)</image:caption><image:title>Copy of Big Why Header Image (1200 x 628 px) (3)</image:title></image:image><lastmod>2023-03-08</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/insights-from-market-characterization-studies</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Picture6.jpg</image:loc><image:caption>Picture6</image:caption><image:title>Picture6</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Copy%20of%20Copy%20of%20Copy%20of%20Copy%20of%20Untitled%20(4)-1.png</image:loc><image:caption>Copy of Copy of Copy of Copy of Untitled (4)-1</image:caption><image:title>Copy of Copy of Copy of Copy of Untitled (4)-1</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Mkt%20Char.png</image:loc><image:caption>Mkt Char</image:caption><image:title>Mkt Char</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/September%20Big%20Why%20(1200%20x%20628%20px).png</image:loc><image:caption>September Big Why (1200 x 628 px)</image:caption><image:title>September Big Why (1200 x 628 px)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Big%20Why%203.13.24%20Baselines.png</image:loc><image:caption>Big Why 3.13.24 Baselines</image:caption><image:title>Big Why 3.13.24 Baselines</image:title></image:image><lastmod>2024-09-05</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/implementation-research</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/19-01-29%20Influence.jpg</image:loc><image:caption>19-01-29 Influence</image:caption><image:title>19-01-29 Influence</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/2019-01-03%20Describe.jpg</image:loc><image:caption>2019-01-03 Describe</image:caption><image:title>2019-01-03 Describe</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/2019-02-26.jpg</image:loc><image:caption>2019-02-26</image:caption><image:title>2019-02-26</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/2018-03-05%20Embedded%20Research%20&amp;%20Evaluation-1.jpg</image:loc><image:caption>2018-03-05 Embedded Research &amp; Evaluation-1</image:caption><image:title>2018-03-05 Embedded Research &amp; Evaluation-1</image:title></image:image><lastmod>2018-10-09</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/inaugural-post</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/2018-01-29%20Inaugural%20post.jpg</image:loc><image:caption>2018-01-29 Inaugural post</image:caption><image:title>2018-01-29 Inaugural post</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/18-09-11%20Schedule%20and%20Staff.png</image:loc><image:caption>18-09-11 Schedule and Staff</image:caption><image:title>18-09-11 Schedule and Staff</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/2019-01-03%20Describe.jpg</image:loc><image:caption>2019-01-03 Describe</image:caption><image:title>2019-01-03 Describe</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Fotolia_115494077_S.jpg</image:loc><image:caption>Fotolia_115494077_S</image:caption><image:title>Fotolia_115494077_S</image:title></image:image><lastmod>2018-04-24</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/negative-savings</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/ASHP%20Realization%20Rate.png</image:loc><image:caption>ASHP Realization Rate</image:caption><image:title>ASHP Realization Rate</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Big%20Why%20Header%20Image%20(760%20x%20150%20px)%20(1200%20x%20628%20px).png</image:loc><image:caption>Big Why Header Image (760 x 150 px) (1200 x 628 px)</image:caption><image:title>Big Why Header Image (760 x 150 px) (1200 x 628 px)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/image-png-Jul-07-2021-03-42-24-51-PM.png</image:loc><image:caption>image-png-Jul-07-2021-03-42-24-51-PM</image:caption><image:title>image-png-Jul-07-2021-03-42-24-51-PM</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Landing%20Page%20Image.png</image:loc><image:caption>Landing Page Image</image:caption><image:title>Landing Page Image</image:title></image:image><lastmod>2021-08-04</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/appreciative-inquiry-discovery</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/2019-06-18%20Five%20Ds.jpg</image:loc><image:caption>2019-06-18 Five Ds</image:caption><image:title>2019-06-18 Five Ds</image:title></image:image><lastmod>2019-09-10</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/the-spectre-of-data-centers</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/January%20Big%20Why%20(1200%20x%20628%20px).png</image:loc><image:caption>January Big Why (1200 x 628 px)</image:caption><image:title>January Big Why (1200 x 628 px)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Big%20Why%20Header%20Image%20(760%20x%20150%20px)%20(1200%20x%20628%20px).png</image:loc><image:caption>Big Why Header Image (760 x 150 px) (1200 x 628 px)</image:caption><image:title>Big Why Header Image (760 x 150 px) (1200 x 628 px)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/April%20Big%20Why%20(1200%20x%20628%20px).png</image:loc><image:caption>April Big Why (1200 x 628 px)</image:caption><image:title>April Big Why (1200 x 628 px)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/image-png-Sep-30-2021-01-12-52-17-AM.png</image:loc><image:caption>image-png-Sep-30-2021-01-12-52-17-AM</image:caption><image:title>image-png-Sep-30-2021-01-12-52-17-AM</image:title></image:image><lastmod>2025-01-09</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/timing</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/image-png-Oct-27-2021-01-52-55-88-AM.png</image:loc><image:caption>image-png-Oct-27-2021-01-52-55-88-AM</image:caption><image:title>image-png-Oct-27-2021-01-52-55-88-AM</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/image-png-Sep-30-2021-01-12-52-17-AM.png</image:loc><image:caption>image-png-Sep-30-2021-01-12-52-17-AM</image:caption><image:title>image-png-Sep-30-2021-01-12-52-17-AM</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/image-png-Nov-10-2021-12-31-53-41-PM.png</image:loc><image:caption>image-png-Nov-10-2021-12-31-53-41-PM</image:caption><image:title>image-png-Nov-10-2021-12-31-53-41-PM</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/image-png-Oct-27-2021-01-54-37-96-AM.png</image:loc><image:caption>image-png-Oct-27-2021-01-54-37-96-AM</image:caption><image:title>image-png-Oct-27-2021-01-54-37-96-AM</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/image-png-Oct-27-2021-01-54-23-46-AM.png</image:loc><image:caption>image-png-Oct-27-2021-01-54-23-46-AM</image:caption><image:title>image-png-Oct-27-2021-01-54-23-46-AM</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Lifetime%20Carbon%20Impacts.png</image:loc><image:caption>Lifetime Carbon Impacts</image:caption><image:title>Lifetime Carbon Impacts</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Copy%20of%20Big%20Why%20Header%20Image%20(1200%20x%20628%20px)%20(1).png</image:loc><image:caption>Copy of Big Why Header Image (1200 x 628 px) (1)</image:caption><image:title>Copy of Big Why Header Image (1200 x 628 px) (1)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Big%20Why%20Header%20Image%20(760%20x%20150%20px)%20(1200%20x%20628%20px).png</image:loc><image:caption>Big Why Header Image (760 x 150 px) (1200 x 628 px)</image:caption><image:title>Big Why Header Image (760 x 150 px) (1200 x 628 px)</image:title></image:image><lastmod>2021-11-10</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/demonstrating-industrial-electrification</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/April%20Big%20Why%20(1200%20x%20628%20px).png</image:loc><image:caption>April Big Why (1200 x 628 px)</image:caption><image:title>April Big Why (1200 x 628 px)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/4.04.24%20Electrification%20(1).png</image:loc><image:caption>4.04.24 Electrification (1)</image:caption><image:title>4.04.24 Electrification (1)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/9.12%20Big%20Why%20-%20Electrify%20(1).png</image:loc><image:caption>9.12 Big Why - Electrify (1)</image:caption><image:title>9.12 Big Why - Electrify (1)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/payback%20chart.png</image:loc><image:caption>payback chart</image:caption><image:title>payback chart</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/image-png-Sep-30-2021-01-12-52-17-AM.png</image:loc><image:caption>image-png-Sep-30-2021-01-12-52-17-AM</image:caption><image:title>image-png-Sep-30-2021-01-12-52-17-AM</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Triscuit.png</image:loc><image:caption>Triscuit</image:caption><image:title>Triscuit</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/temp%20range%20chart.png</image:loc><image:caption>temp range chart</image:caption><image:title>temp range chart</image:title></image:image><lastmod>2024-04-03</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/August%20Big%20Why%20(1200%20x%20628%20px).png</image:loc><image:caption>August Big Why (1200 x 628 px)</image:caption><image:title>August Big Why (1200 x 628 px)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/September%20Big%20Why%20(1200%20x%20628%20px).png</image:loc><image:caption>September Big Why (1200 x 628 px)</image:caption><image:title>September Big Why (1200 x 628 px)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/December%20Big%20Why%20(1200%20x%20628%20px)%20(2).png</image:loc><image:caption>December Big Why (1200 x 628 px) (2)</image:caption><image:title>December Big Why (1200 x 628 px) (2)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/4.04.24%20Electrification%20(1).png</image:loc><image:caption>4.04.24 Electrification (1)</image:caption><image:title>4.04.24 Electrification (1)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/May%20Big%20Why%20(1200%20x%20628%20px).png</image:loc><image:caption>May Big Why (1200 x 628 px)</image:caption><image:title>May Big Why (1200 x 628 px)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/June%20Big%20Why%20(2)-1.png</image:loc><image:caption>June Big Why (2)-1</image:caption><image:title>June Big Why (2)-1</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/January%20Big%20Why%20(1200%20x%20628%20px).png</image:loc><image:caption>January Big Why (1200 x 628 px)</image:caption><image:title>January Big Why (1200 x 628 px)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/March%20Big%20Why%20(1200%20x%20628%20px).png</image:loc><image:caption>March Big Why (1200 x 628 px)</image:caption><image:title>March Big Why (1200 x 628 px)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/April%20Big%20Why%20(1200%20x%20628%20px).png</image:loc><image:caption>April Big Why (1200 x 628 px)</image:caption><image:title>April Big Why (1200 x 628 px)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/July%20Big%20Why%20(1200%20x%20628%20px)%20(1).png</image:loc><image:caption>July Big Why (1200 x 628 px) (1)</image:caption><image:title>July Big Why (1200 x 628 px) (1)</image:title></image:image><lastmod>2021-10-06</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/how-long-will-the-savings-last</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/image-png-2.png</image:loc><image:caption>image-png-2</image:caption><image:title>image-png-2</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Copy%20of%20Copy%20of%20MES%20Takeaways.png</image:loc><image:caption>Copy of Copy of MES Takeaways</image:caption><image:title>Copy of Copy of MES Takeaways</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Lifetime%20Carbon%20Impacts.png</image:loc><image:caption>Lifetime Carbon Impacts</image:caption><image:title>Lifetime Carbon Impacts</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Copy%20of%20Big%20Why%20Header%20Image%20(1200%20x%20628%20px)%20(1).png</image:loc><image:caption>Copy of Big Why Header Image (1200 x 628 px) (1)</image:caption><image:title>Copy of Big Why Header Image (1200 x 628 px) (1)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/image-png.png</image:loc><image:caption>image-png</image:caption><image:title>image-png</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/image-png-1.png</image:loc><image:caption>image-png-1</image:caption><image:title>image-png-1</image:title></image:image><lastmod>2021-06-09</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/implementation-research-context-and-influence</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/2019-01-03%20Describe.jpg</image:loc><image:caption>2019-01-03 Describe</image:caption><image:title>2019-01-03 Describe</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/2018-03-05%20Embedded%20Research%20&amp;%20Evaluation-1.jpg</image:loc><image:caption>2018-03-05 Embedded Research &amp; Evaluation-1</image:caption><image:title>2018-03-05 Embedded Research &amp; Evaluation-1</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/18-12-04implementation%20research%20objectives.png</image:loc><image:caption>18-12-04implementation research objectives</image:caption><image:title>18-12-04implementation research objectives</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/19-01-29%20Influence.jpg</image:loc><image:caption>19-01-29 Influence</image:caption><image:title>19-01-29 Influence</image:title></image:image><lastmod>2019-01-29</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/perils-of-deemed-savings</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/image-png-Jul-07-2021-03-42-24-51-PM.png</image:loc><image:caption>image-png-Jul-07-2021-03-42-24-51-PM</image:caption><image:title>image-png-Jul-07-2021-03-42-24-51-PM</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/image-png-2.png</image:loc><image:caption>image-png-2</image:caption><image:title>image-png-2</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/deemed%20value.png</image:loc><image:caption>deemed value</image:caption><image:title>deemed value</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Copy%20of%20Big%20Why%20Header%20Image%20(1200%20x%20628%20px)%20(1).png</image:loc><image:caption>Copy of Big Why Header Image (1200 x 628 px) (1)</image:caption><image:title>Copy of Big Why Header Image (1200 x 628 px) (1)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/ASHP%20Realization%20Rate.png</image:loc><image:caption>ASHP Realization Rate</image:caption><image:title>ASHP Realization Rate</image:title></image:image><lastmod>2020-11-25</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/lifetime-carbon-impacts</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Lifetime%20Carbon%20Impacts.png</image:loc><image:caption>Lifetime Carbon Impacts</image:caption><image:title>Lifetime Carbon Impacts</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/image-png-2.png</image:loc><image:caption>image-png-2</image:caption><image:title>image-png-2</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/EUL2.png</image:loc><image:caption>EUL2</image:caption><image:title>EUL2</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/EUL3.png</image:loc><image:caption>EUL3</image:caption><image:title>EUL3</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/EUL1.png</image:loc><image:caption>EUL1</image:caption><image:title>EUL1</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/05.12.21-1.png</image:loc><image:caption>05.12.21-1</image:caption><image:title>05.12.21-1</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/image-png-Sep-30-2021-01-12-52-17-AM.png</image:loc><image:caption>image-png-Sep-30-2021-01-12-52-17-AM</image:caption><image:title>image-png-Sep-30-2021-01-12-52-17-AM</image:title></image:image><lastmod>2023-01-23</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/embedded-research-evaluation-the-process-the-story-continues</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/18-12-04implementation%20research%20objectives.png</image:loc><image:caption>18-12-04implementation research objectives</image:caption><image:title>18-12-04implementation research objectives</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Fotolia_115494077_S.jpg</image:loc><image:caption>Fotolia_115494077_S</image:caption><image:title>Fotolia_115494077_S</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/18-09-11%20Schedule%20and%20Staff.png</image:loc><image:caption>18-09-11 Schedule and Staff</image:caption><image:title>18-09-11 Schedule and Staff</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Fotolia_129557541_S.jpg</image:loc><image:caption>Fotolia_129557541_S</image:caption><image:title>Fotolia_129557541_S</image:title></image:image><lastmod>2018-07-17</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/electric-lawn-equipment-a-gateway-to-additional-savings</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/4.04.24%20Electrification%20(1).png</image:loc><image:caption>4.04.24 Electrification (1)</image:caption><image:title>4.04.24 Electrification (1)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Mower.jpg</image:loc><image:caption>Mower</image:caption><image:title>Mower</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/April%20Big%20Why%20(1200%20x%20628%20px).png</image:loc><image:caption>April Big Why (1200 x 628 px)</image:caption><image:title>April Big Why (1200 x 628 px)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/July%20Big%20Why%20(1200%20x%20628%20px)%20(1).png</image:loc><image:caption>July Big Why (1200 x 628 px) (1)</image:caption><image:title>July Big Why (1200 x 628 px) (1)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/9.12%20Big%20Why%20-%20Electrify%20(1).png</image:loc><image:caption>9.12 Big Why - Electrify (1)</image:caption><image:title>9.12 Big Why - Electrify (1)</image:title></image:image><lastmod>2024-07-12</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/appreciative-inquiry-core-principles</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/1-14-20%20post.png</image:loc><image:caption>1-14-20 post</image:caption><image:title>1-14-20 post</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/2019-06-18%20Five%20Ds.jpg</image:loc><image:caption>2019-06-18 Five Ds</image:caption><image:title>2019-06-18 Five Ds</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/change%20models.jpg</image:loc><image:caption>change models</image:caption><image:title>change models</image:title></image:image><lastmod>2020-01-14</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/code-compliance</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/3.2.22-pic2.png</image:loc><image:caption>3.2.22-pic2</image:caption><image:title>3.2.22-pic2</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/03.28.22_3.png</image:loc><image:caption>03.28.22_3</image:caption><image:title>03.28.22_3</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Big%20Why%203.13.24%20Baselines.png</image:loc><image:caption>Big Why 3.13.24 Baselines</image:caption><image:title>Big Why 3.13.24 Baselines</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Copy%20of%20Big%20Why%20Header%20Image%20(1200%20x%20628%20px)%20(5)-1.png</image:loc><image:caption>Copy of Big Why Header Image (1200 x 628 px) (5)-1</image:caption><image:title>Copy of Big Why Header Image (1200 x 628 px) (5)-1</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/3.2.22-pic1.png</image:loc><image:caption>3.2.22-pic1</image:caption><image:title>3.2.22-pic1</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/3.2.22-pic3.png</image:loc><image:caption>3.2.22-pic3</image:caption><image:title>3.2.22-pic3</image:title></image:image><lastmod>2022-03-03</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/good-enough</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Copy%20of%20Big%20Why%20Header%20Image%20(1200%20x%20628%20px)%20(2)-1.png</image:loc><image:caption>Copy of Big Why Header Image (1200 x 628 px) (2)-1</image:caption><image:title>Copy of Big Why Header Image (1200 x 628 px) (2)-1</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/18-12-04implementation%20research%20objectives.png</image:loc><image:caption>18-12-04implementation research objectives</image:caption><image:title>18-12-04implementation research objectives</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Big%20Why%203.13.24%20Baselines.png</image:loc><image:caption>Big Why 3.13.24 Baselines</image:caption><image:title>Big Why 3.13.24 Baselines</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Goal%20-%20post%20image.png</image:loc><image:caption>Goal - post image</image:caption><image:title>Goal - post image</image:title></image:image><lastmod>2021-12-22</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/appreciative-inquiry-design</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/3-10-20%20post.png</image:loc><image:caption>3-10-20 post</image:caption><image:title>3-10-20 post</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/2019-06-18%20Five%20Ds.jpg</image:loc><image:caption>2019-06-18 Five Ds</image:caption><image:title>2019-06-18 Five Ds</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/AdobeStock_232374770.jpeg</image:loc><image:caption>AdobeStock_232374770</image:caption><image:title>AdobeStock_232374770</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/change%20models.jpg</image:loc><image:caption>change models</image:caption><image:title>change models</image:title></image:image><lastmod>2019-11-05</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/data-gaps</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Untitled%20design%20(7).png</image:loc><image:caption>Untitled design (7)</image:caption><image:title>Untitled design (7)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Copy%20of%20Big%20Why%20Header%20Image%20(1200%20x%20628%20px)%20(2)-1.png</image:loc><image:caption>Copy of Big Why Header Image (1200 x 628 px) (2)-1</image:caption><image:title>Copy of Big Why Header Image (1200 x 628 px) (2)-1</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/June%20Big%20Why%20(2)-1.png</image:loc><image:caption>June Big Why (2)-1</image:caption><image:title>June Big Why (2)-1</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/gap.jpg</image:loc><image:caption>gap</image:caption><image:title>gap</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Goal%20-%20post%20image.png</image:loc><image:caption>Goal - post image</image:caption><image:title>Goal - post image</image:title></image:image><lastmod>2020-10-01</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/exploring-evaluability-assessments</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/EA1.png</image:loc><image:caption>EA1</image:caption><image:title>EA1</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/June%20Big%20Why%20(2)-1.png</image:loc><image:caption>June Big Why (2)-1</image:caption><image:title>June Big Why (2)-1</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Copy%20of%20Copy%20of%20Copy%20of%20Copy%20of%20Untitled%20(4)-1.png</image:loc><image:caption>Copy of Copy of Copy of Copy of Untitled (4)-1</image:caption><image:title>Copy of Copy of Copy of Copy of Untitled (4)-1</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/EA2.png</image:loc><image:caption>EA2</image:caption><image:title>EA2</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Goal%20-%20post%20image.png</image:loc><image:caption>Goal - post image</image:caption><image:title>Goal - post image</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Picture6.jpg</image:loc><image:caption>Picture6</image:caption><image:title>Picture6</image:title></image:image><lastmod>2024-06-05</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/embedded-research-evaluation-the-process-the-story-continues-part3</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/18-09-11%20Schedule%20and%20Staff.png</image:loc><image:caption>18-09-11 Schedule and Staff</image:caption><image:title>18-09-11 Schedule and Staff</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Fotolia_142866783_S.jpg</image:loc><image:caption>Fotolia_142866783_S</image:caption><image:title>Fotolia_142866783_S</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Fotolia_115494077_S.jpg</image:loc><image:caption>Fotolia_115494077_S</image:caption><image:title>Fotolia_115494077_S</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Fotolia_77703356_S.jpg</image:loc><image:caption>Fotolia_77703356_S</image:caption><image:title>Fotolia_77703356_S</image:title></image:image><lastmod>2018-09-04</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/causality</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/image-png-Sep-02-2021-12-10-23-37-AM.png</image:loc><image:caption>image-png-Sep-02-2021-12-10-23-37-AM</image:caption><image:title>image-png-Sep-02-2021-12-10-23-37-AM</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/03.28.22_3.png</image:loc><image:caption>03.28.22_3</image:caption><image:title>03.28.22_3</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Goal%20-%20post%20image.png</image:loc><image:caption>Goal - post image</image:caption><image:title>Goal - post image</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/image-png-Sep-02-2021-12-10-11-47-AM.png</image:loc><image:caption>image-png-Sep-02-2021-12-10-11-47-AM</image:caption><image:title>image-png-Sep-02-2021-12-10-11-47-AM</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/NTG-1.png</image:loc><image:caption>NTG-1</image:caption><image:title>NTG-1</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Copy%20of%20Copy%20of%20Copy%20of%20Copy%20of%20Copy%20of%20Copy%20of%20Copy%20of%20Copy%20of%20Untitled.png</image:loc><image:caption>Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of Untitled</image:caption><image:title>Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of Untitled</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/image-png-Sep-02-2021-12-10-33-94-AM.png</image:loc><image:caption>image-png-Sep-02-2021-12-10-33-94-AM</image:caption><image:title>image-png-Sep-02-2021-12-10-33-94-AM</image:title></image:image><lastmod>2021-09-02</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/sampling-error-and-cost-effectiveness</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/%E2%80%9CI%20think%20one%20of%20the%20things%20that%20I%E2%80%99ve%20always%20tried%20to%20do%20is%20evaluate%20the%20game%20based%20on%20what%20happened%20in%20the%20game%2c%20not%20necessarily%20on%20the%20result.%20We%20try%20to%20do%20everything%20we%20can%20to%20help%20put%20our%20team%20in%20a%20position%20to%20.png</image:loc><image:caption>“I think one of the things that I’ve always tried to do is evaluate the game based on what happened in the game, not necessarily on the result. We try to do everything we can to help put our team in a position to </image:caption><image:title>“I think one of the things that I’ve always tried to do is evaluate the game based on what happened in the game, not necessarily on the result. We try to do everything we can to help put our team in a position to </image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Percent%20of%20Modeled%20Outcomes.png</image:loc><image:caption>Percent of Modeled Outcomes</image:caption><image:title>Percent of Modeled Outcomes</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Copy%20of%20Copy%20of%20MES%20Takeaways.png</image:loc><image:caption>Copy of Copy of MES Takeaways</image:caption><image:title>Copy of Copy of MES Takeaways</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Goal%20-%20post%20image.png</image:loc><image:caption>Goal - post image</image:caption><image:title>Goal - post image</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/March%20Big%20Why%20(1200%20x%20628%20px).png</image:loc><image:caption>March Big Why (1200 x 628 px)</image:caption><image:title>March Big Why (1200 x 628 px)</image:title></image:image><lastmod>2020-12-22</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/embedded-research-evaluation-fast-feedback</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/18-09-11%20Schedule%20and%20Staff.png</image:loc><image:caption>18-09-11 Schedule and Staff</image:caption><image:title>18-09-11 Schedule and Staff</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Fotolia_115494077_S.jpg</image:loc><image:caption>Fotolia_115494077_S</image:caption><image:title>Fotolia_115494077_S</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Audit%20bubbles.jpg</image:loc><image:caption>Audit bubbles</image:caption><image:title>Audit bubbles</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/3-10-20%20post.png</image:loc><image:caption>3-10-20 post</image:caption><image:title>3-10-20 post</image:title></image:image><lastmod>2018-03-26</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/program-goals-and-evaluation-0</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/February%202020-1.jpg</image:loc><image:caption>February 2020-1</image:caption><image:title>February 2020-1</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Copy%20of%20Copy%20of%20Copy%20of%20Copy%20of%20Copy%20of%20Copy%20of%20Copy%20of%20Copy%20of%20Untitled.png</image:loc><image:caption>Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of Untitled</image:caption><image:title>Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of Untitled</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Copy%20of%20Copy%20of%20Copy%20of%20Copy%20of%20Untitled%20(4)-1.png</image:loc><image:caption>Copy of Copy of Copy of Copy of Untitled (4)-1</image:caption><image:title>Copy of Copy of Copy of Copy of Untitled (4)-1</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Goal%20-%20post%20image.png</image:loc><image:caption>Goal - post image</image:caption><image:title>Goal - post image</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/03.28.22_3.png</image:loc><image:caption>03.28.22_3</image:caption><image:title>03.28.22_3</image:title></image:image><lastmod>2021-02-17</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/climate-change</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/image-png-Jul-07-2021-03-42-24-51-PM.png</image:loc><image:caption>image-png-Jul-07-2021-03-42-24-51-PM</image:caption><image:title>image-png-Jul-07-2021-03-42-24-51-PM</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/December%20Big%20Why%20(1200%20x%20628%20px)%20(2).png</image:loc><image:caption>December Big Why (1200 x 628 px) (2)</image:caption><image:title>December Big Why (1200 x 628 px) (2)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/image-png-2.png</image:loc><image:caption>image-png-2</image:caption><image:title>image-png-2</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/image-png-3.png</image:loc><image:caption>image-png-3</image:caption><image:title>image-png-3</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Big%20Why%20Header%20Image%20(760%20x%20150%20px)%20(1200%20x%20628%20px).png</image:loc><image:caption>Big Why Header Image (760 x 150 px) (1200 x 628 px)</image:caption><image:title>Big Why Header Image (760 x 150 px) (1200 x 628 px)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/image-png-4.png</image:loc><image:caption>image-png-4</image:caption><image:title>image-png-4</image:title></image:image><lastmod>2021-07-07</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/appreciative-inquiry-the-five-ds</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/1-14-20%20post.png</image:loc><image:caption>1-14-20 post</image:caption><image:title>1-14-20 post</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/AdobeStock_232374770.jpeg</image:loc><image:caption>AdobeStock_232374770</image:caption><image:title>AdobeStock_232374770</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/2019-06-18%20Five%20Ds.jpg</image:loc><image:caption>2019-06-18 Five Ds</image:caption><image:title>2019-06-18 Five Ds</image:title></image:image><lastmod>2019-06-18</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/code-compliance-part-2</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Copy%20of%20Copy%20of%20Copy%20of%20Copy%20of%20Untitled%20(4)-1.png</image:loc><image:caption>Copy of Copy of Copy of Copy of Untitled (4)-1</image:caption><image:title>Copy of Copy of Copy of Copy of Untitled (4)-1</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/03.28.22_3.png</image:loc><image:caption>03.28.22_3</image:caption><image:title>03.28.22_3</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/03.28.22_2.png</image:loc><image:caption>03.28.22_2</image:caption><image:title>03.28.22_2</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/3.2.22-pic1.png</image:loc><image:caption>3.2.22-pic1</image:caption><image:title>3.2.22-pic1</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Copy%20of%20Copy%20of%20Copy%20of%20Copy%20of%20Copy%20of%20Copy%20of%20Copy%20of%20Copy%20of%20Untitled.png</image:loc><image:caption>Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of Untitled</image:caption><image:title>Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of Untitled</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/03.28.22.png</image:loc><image:caption>03.28.22</image:caption><image:title>03.28.22</image:title></image:image><lastmod>2022-03-28</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/hidden-barriers</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Knob%20and%20tube.jpg</image:loc><image:caption>Knob and tube</image:caption><image:title>Knob and tube</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/7.13%20Big%20Why%20-%20Braiding%20NTG.png</image:loc><image:caption>7.13 Big Why - Braiding NTG</image:caption><image:title>7.13 Big Why - Braiding NTG</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Copy%20of%20Big%20Why%20Header%20Image%20(1200%20x%20628%20px)%20(5)-1.png</image:loc><image:caption>Copy of Big Why Header Image (1200 x 628 px) (5)-1</image:caption><image:title>Copy of Big Why Header Image (1200 x 628 px) (5)-1</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Copy%20of%20Big%20Why%20Header%20Image%20(1200%20x%20628%20px)%20(4)-1.png</image:loc><image:caption>Copy of Big Why Header Image (1200 x 628 px) (4)-1</image:caption><image:title>Copy of Big Why Header Image (1200 x 628 px) (4)-1</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Picture6.jpg</image:loc><image:caption>Picture6</image:caption><image:title>Picture6</image:title></image:image><lastmod>2022-07-06</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/appreciative-inquiry-dream</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/2019-06-18%20Five%20Ds.jpg</image:loc><image:caption>2019-06-18 Five Ds</image:caption><image:title>2019-06-18 Five Ds</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/3-10-20%20post.png</image:loc><image:caption>3-10-20 post</image:caption><image:title>3-10-20 post</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/dream.jpg</image:loc><image:caption>dream</image:caption><image:title>dream</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/change%20models.jpg</image:loc><image:caption>change models</image:caption><image:title>change models</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/rising%20temps.jpg</image:loc><image:caption>rising temps</image:caption><image:title>rising temps</image:title></image:image><lastmod>2019-10-07</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/baselines</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Big%20Why%203.13.24%20Baselines.png</image:loc><image:caption>Big Why 3.13.24 Baselines</image:caption><image:title>Big Why 3.13.24 Baselines</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/May%20Big%20Why%20(1200%20x%20628%20px).png</image:loc><image:caption>May Big Why (1200 x 628 px)</image:caption><image:title>May Big Why (1200 x 628 px)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Dual%20Baseline.png</image:loc><image:caption>Dual Baseline</image:caption><image:title>Dual Baseline</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Copy%20of%20Copy%20of%20Copy%20of%20Copy%20of%20Untitled%20(4)-1.png</image:loc><image:caption>Copy of Copy of Copy of Copy of Untitled (4)-1</image:caption><image:title>Copy of Copy of Copy of Copy of Untitled (4)-1</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Baseline%20Table.png</image:loc><image:caption>Baseline Table</image:caption><image:title>Baseline Table</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Copy%20of%20Copy%20of%20MES%20Takeaways.png</image:loc><image:caption>Copy of Copy of MES Takeaways</image:caption><image:title>Copy of Copy of MES Takeaways</image:title></image:image><lastmod>2024-03-11</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/counting-heat-pumps</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/August%20Big%20Why%20(1200%20x%20628%20px).png</image:loc><image:caption>August Big Why (1200 x 628 px)</image:caption><image:title>August Big Why (1200 x 628 px)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/image-png-Sep-30-2021-01-12-52-17-AM.png</image:loc><image:caption>image-png-Sep-30-2021-01-12-52-17-AM</image:caption><image:title>image-png-Sep-30-2021-01-12-52-17-AM</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/4.6%20Big%20Why%20-%20Heat%20Pumps.png</image:loc><image:caption>4.6 Big Why - Heat Pumps</image:caption><image:title>4.6 Big Why - Heat Pumps</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/9.12%20Big%20Why%20-%20Electrify%20(1).png</image:loc><image:caption>9.12 Big Why - Electrify (1)</image:caption><image:title>9.12 Big Why - Electrify (1)</image:title></image:image><lastmod>2024-08-01</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/visionary-evaluation-for-a-sustainable-equitable-future</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/3-10-20%20post.png</image:loc><image:caption>3-10-20 post</image:caption><image:title>3-10-20 post</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/2019-06-18%20Five%20Ds.jpg</image:loc><image:caption>2019-06-18 Five Ds</image:caption><image:title>2019-06-18 Five Ds</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/rising%20temps.jpg</image:loc><image:caption>rising temps</image:caption><image:title>rising temps</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/3-10-20%20post2.png</image:loc><image:caption>3-10-20 post2</image:caption><image:title>3-10-20 post2</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/change%20models.jpg</image:loc><image:caption>change models</image:caption><image:title>change models</image:title></image:image><lastmod>2020-03-10</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/induction-nei</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/image-png-Jan-20-2022-12-33-20-78-PM.png</image:loc><image:caption>image-png-Jan-20-2022-12-33-20-78-PM</image:caption><image:title>image-png-Jan-20-2022-12-33-20-78-PM</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/image-png-Sep-30-2021-01-12-52-17-AM.png</image:loc><image:caption>image-png-Sep-30-2021-01-12-52-17-AM</image:caption><image:title>image-png-Sep-30-2021-01-12-52-17-AM</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Lifetime%20Carbon%20Impacts.png</image:loc><image:caption>Lifetime Carbon Impacts</image:caption><image:title>Lifetime Carbon Impacts</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/3.9%20Big%20Why%20-%20Non-%20Energy%20Impacts-2.png</image:loc><image:caption>3.9 Big Why - Non- Energy Impacts-2</image:caption><image:title>3.9 Big Why - Non- Energy Impacts-2</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Copy%20of%20Big%20Why%20Header%20Image%20(1200%20x%20628%20px)%20(3).png</image:loc><image:caption>Copy of Big Why Header Image (1200 x 628 px) (3)</image:caption><image:title>Copy of Big Why Header Image (1200 x 628 px) (3)</image:title></image:image><lastmod>2022-01-20</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/electrify-most-things</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/4.04.24%20Electrification%20(1).png</image:loc><image:caption>4.04.24 Electrification (1)</image:caption><image:title>4.04.24 Electrification (1)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/April%20Big%20Why%20(1200%20x%20628%20px).png</image:loc><image:caption>April Big Why (1200 x 628 px)</image:caption><image:title>April Big Why (1200 x 628 px)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Electrify1.jpg</image:loc><image:caption>Electrify1</image:caption><image:title>Electrify1</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/image-png-Sep-30-2021-01-12-52-17-AM.png</image:loc><image:caption>image-png-Sep-30-2021-01-12-52-17-AM</image:caption><image:title>image-png-Sep-30-2021-01-12-52-17-AM</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Electrify3.jpg</image:loc><image:caption>Electrify3</image:caption><image:title>Electrify3</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Electrify2.jpg</image:loc><image:caption>Electrify2</image:caption><image:title>Electrify2</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/9.12%20Big%20Why%20-%20Electrify%20(1).png</image:loc><image:caption>9.12 Big Why - Electrify (1)</image:caption><image:title>9.12 Big Why - Electrify (1)</image:title></image:image><lastmod>2023-09-12</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/evaluation-in-a-post-standards-world</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/May%20Big%20Why%20(1200%20x%20628%20px).png</image:loc><image:caption>May Big Why (1200 x 628 px)</image:caption><image:title>May Big Why (1200 x 628 px)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/August%20Big%20Why%20(1200%20x%20628%20px).png</image:loc><image:caption>August Big Why (1200 x 628 px)</image:caption><image:title>August Big Why (1200 x 628 px)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Big%20Why%203.13.24%20Baselines.png</image:loc><image:caption>Big Why 3.13.24 Baselines</image:caption><image:title>Big Why 3.13.24 Baselines</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Copy%20of%20Copy%20of%20Copy%20of%20Copy%20of%20Untitled%20(4)-1.png</image:loc><image:caption>Copy of Copy of Copy of Copy of Untitled (4)-1</image:caption><image:title>Copy of Copy of Copy of Copy of Untitled (4)-1</image:title></image:image><lastmod>2025-05-08</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/new-year-resolution</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/2019-02-26.jpg</image:loc><image:caption>2019-02-26</image:caption><image:title>2019-02-26</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/2018-03-05%20Embedded%20Research%20&amp;%20Evaluation-1.jpg</image:loc><image:caption>2018-03-05 Embedded Research &amp; Evaluation-1</image:caption><image:title>2018-03-05 Embedded Research &amp; Evaluation-1</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/19-01-29%20Influence.jpg</image:loc><image:caption>19-01-29 Influence</image:caption><image:title>19-01-29 Influence</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/2019-01-03%20Describe.jpg</image:loc><image:caption>2019-01-03 Describe</image:caption><image:title>2019-01-03 Describe</image:title></image:image><lastmod>2019-01-03</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/embedded-research-evaluation-pivots-good</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/18-09-11%20Schedule%20and%20Staff.png</image:loc><image:caption>18-09-11 Schedule and Staff</image:caption><image:title>18-09-11 Schedule and Staff</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Fotolia_115494077_S.jpg</image:loc><image:caption>Fotolia_115494077_S</image:caption><image:title>Fotolia_115494077_S</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Fotolia_77703356_S.jpg</image:loc><image:caption>Fotolia_77703356_S</image:caption><image:title>Fotolia_77703356_S</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Fotolia_123516723_M.jpg</image:loc><image:caption>Fotolia_123516723_M</image:caption><image:title>Fotolia_123516723_M</image:title></image:image><lastmod>2018-04-24</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/cascading-effects-and-market-transformation</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Picture7.png</image:loc><image:caption>Picture7</image:caption><image:title>Picture7</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Picture6.jpg</image:loc><image:caption>Picture6</image:caption><image:title>Picture6</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/July%20Big%20Why%20(1200%20x%20628%20px)%20(1).png</image:loc><image:caption>July Big Why (1200 x 628 px) (1)</image:caption><image:title>July Big Why (1200 x 628 px) (1)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Goal%20-%20post%20image.png</image:loc><image:caption>Goal - post image</image:caption><image:title>Goal - post image</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Lifetime%20Carbon%20Impacts.png</image:loc><image:caption>Lifetime Carbon Impacts</image:caption><image:title>Lifetime Carbon Impacts</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Picture8.png</image:loc><image:caption>Picture8</image:caption><image:title>Picture8</image:title></image:image><lastmod>2021-04-14</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/energy-tariffs-and-cost-effectiveness</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/image-png-Sep-30-2021-01-12-52-17-AM.png</image:loc><image:caption>image-png-Sep-30-2021-01-12-52-17-AM</image:caption><image:title>image-png-Sep-30-2021-01-12-52-17-AM</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Copy%20of%20Big%20Why%20Header%20Image%20(1200%20x%20628%20px)%20(3).png</image:loc><image:caption>Copy of Big Why Header Image (1200 x 628 px) (3)</image:caption><image:title>Copy of Big Why Header Image (1200 x 628 px) (3)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/March%20Big%20Why%20(1200%20x%20628%20px).png</image:loc><image:caption>March Big Why (1200 x 628 px)</image:caption><image:title>March Big Why (1200 x 628 px)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Big%20Why%20Header%20Image%20(760%20x%20150%20px)%20(1200%20x%20628%20px).png</image:loc><image:caption>Big Why Header Image (760 x 150 px) (1200 x 628 px)</image:caption><image:title>Big Why Header Image (760 x 150 px) (1200 x 628 px)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/March%20Big%20Why%20(600%20x%20300%20px)%20(2).png</image:loc><image:caption>March Big Why (600 x 300 px) (2)</image:caption><image:title>March Big Why (600 x 300 px) (2)</image:title></image:image><lastmod>2025-03-13</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/embedded-research-evaluation-the-process-the-story-continues-part4</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Fotolia_142866783_S.jpg</image:loc><image:caption>Fotolia_142866783_S</image:caption><image:title>Fotolia_142866783_S</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Fotolia_115494077_S.jpg</image:loc><image:caption>Fotolia_115494077_S</image:caption><image:title>Fotolia_115494077_S</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/18-09-11%20Methods%20Matrix.png</image:loc><image:caption>18-09-11 Methods Matrix</image:caption><image:title>18-09-11 Methods Matrix</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Fotolia_77703356_S.jpg</image:loc><image:caption>Fotolia_77703356_S</image:caption><image:title>Fotolia_77703356_S</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/18-09-11%20Schedule%20and%20Staff.png</image:loc><image:caption>18-09-11 Schedule and Staff</image:caption><image:title>18-09-11 Schedule and Staff</image:title></image:image><lastmod>2018-09-11</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/embedded-research-evaluation-likeliness-to-convert-0</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Fotolia_142866783_S.jpg</image:loc><image:caption>Fotolia_142866783_S</image:caption><image:title>Fotolia_142866783_S</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Fotolia_129557541_S.jpg</image:loc><image:caption>Fotolia_129557541_S</image:caption><image:title>Fotolia_129557541_S</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/2019-01-03%20Describe.jpg</image:loc><image:caption>2019-01-03 Describe</image:caption><image:title>2019-01-03 Describe</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/18-12-04implementation%20research%20objectives.png</image:loc><image:caption>18-12-04implementation research objectives</image:caption><image:title>18-12-04implementation research objectives</image:title></image:image><lastmod>2018-06-19</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/program-goals-and-evaluation</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Picture6.jpg</image:loc><image:caption>Picture6</image:caption><image:title>Picture6</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/image-png-2.png</image:loc><image:caption>image-png-2</image:caption><image:title>image-png-2</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Goal%20-%20post%20image.png</image:loc><image:caption>Goal - post image</image:caption><image:title>Goal - post image</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Copy%20of%20Copy%20of%20MES%20Takeaways.png</image:loc><image:caption>Copy of Copy of MES Takeaways</image:caption><image:title>Copy of Copy of MES Takeaways</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/January%202020%20-%20table.png</image:loc><image:caption>January 2020 - table</image:caption><image:title>January 2020 - table</image:title></image:image><lastmod>2021-01-21</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/timing-of-projects</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/04.13.22-3.png</image:loc><image:caption>04.13.22-3</image:caption><image:title>04.13.22-3</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/04.13.22-1.png</image:loc><image:caption>04.13.22-1</image:caption><image:title>04.13.22-1</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/table-04.13.22.png</image:loc><image:caption>table-04.13.22</image:caption><image:title>table-04.13.22</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/7.13%20Big%20Why%20-%20Braiding%20NTG.png</image:loc><image:caption>7.13 Big Why - Braiding NTG</image:caption><image:title>7.13 Big Why - Braiding NTG</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/04.13.22-2.png</image:loc><image:caption>04.13.22-2</image:caption><image:title>04.13.22-2</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Copy%20of%20Big%20Why%20Header%20Image%20(1200%20x%20628%20px)%20(1).png</image:loc><image:caption>Copy of Big Why Header Image (1200 x 628 px) (1)</image:caption><image:title>Copy of Big Why Header Image (1200 x 628 px) (1)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/Landing%20Page%20Image.png</image:loc><image:caption>Landing Page Image</image:caption><image:title>Landing Page Image</image:title></image:image><lastmod>2022-04-14</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/appreciative-inquiry-practice-persistence</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/AdobeStock_232374770.jpeg</image:loc><image:caption>AdobeStock_232374770</image:caption><image:title>AdobeStock_232374770</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/2019-06-18%20Five%20Ds.jpg</image:loc><image:caption>2019-06-18 Five Ds</image:caption><image:title>2019-06-18 Five Ds</image:title></image:image><lastmod>2019-08-13</lastmod></url><url><loc>https://info.michaelsenergy.com/the-big-why/when-things-dont-work-together-the-impacts-of-poor-equipment-interoperability</loc><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/9.12%20Big%20Why%20-%20Electrify%20(1).png</image:loc><image:caption>9.12 Big Why - Electrify (1)</image:caption><image:title>9.12 Big Why - Electrify (1)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/December%20Big%20Why%20(1200%20x%20628%20px)%20(2).png</image:loc><image:caption>December Big Why (1200 x 628 px) (2)</image:caption><image:title>December Big Why (1200 x 628 px) (2)</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/4.6%20Big%20Why%20-%20Heat%20Pumps.png</image:loc><image:caption>4.6 Big Why - Heat Pumps</image:caption><image:title>4.6 Big Why - Heat Pumps</image:title></image:image><image:image><image:loc>https://4095896.fs1.hubspotusercontent-na1.net/hubfs/4095896/image-png-Sep-30-2021-01-12-52-17-AM.png</image:loc><image:caption>image-png-Sep-30-2021-01-12-52-17-AM</image:caption><image:title>image-png-Sep-30-2021-01-12-52-17-AM</image:title></image:image><lastmod>2024-12-10</lastmod></url></urlset>